View Full Version : OT Speaking of Commercials

05-31-2011, 04:34 PM
The other thread about the Dr Pepper ads prompted me to wonder if anyone else has noticed this one: In a 21st Century auto insurance ad, a guy in white coveralls (can be seen here: https://auto.21st.com/AutoQuote/home.do?method=getHome ) is about to take a crowbar and smash the windows of two identical cars.

Funny thing is, in the first scene the crowbar is shown with one end turned backwards; i.e. the curved end and the crowfoot end both point the same way. I've never seen one made that way.
All subsequent scenes show normal oriented crowbars.

I'm curious as to how that came about. Surely the ad makers didn't go out and find two different crowbars, normal and oddball. There's nothing in the context of the ad that suggests any meaning to it all ... or even acknowledging the fact they're different.

05-31-2011, 05:23 PM
The image has been manipulated for reasons known only to the ad agency. If you look at the the portion of the bar below his glove you can see that the reflection on the flat is reversed too.


05-31-2011, 05:55 PM
If you look at the the portion of the bar below his glove you can see that the reflection on the flat is reversed too.

You're right Evan, it is.

Where'd you find that still image? I had looked, with no success.
On TV you only get a VERY brief look, so no way could you have time to spot details like that. In fact it was only after seeing the ad several times, that I could be sure the end of the bar was reversed.

Maybe the whole image of the crowbar is computer generated, and the person doing it didn't know exactly which way crowbar ends pointed. Probably got it backwards at first, until someone pointed it out to him(her), then attempted to correct but overlooked the first image.

05-31-2011, 06:06 PM
It isn't computer generated, no reason to do that. If it was the reversal wouldn't be obvious either. The image is a frame grab from the video. The video is highly manipulated. That portion of the video is a still image shown for about 1.2 seconds with no transition to the image from holding it behind his back or to the long shot. He probably doesn't actually use the bar to break the windows. That will be done with a tiny pyrotechnic charge. The sound is dubbed of course.

05-31-2011, 06:08 PM
The whole face looks manipulated. If not, he better keep that mask on...

05-31-2011, 06:23 PM
I'm pretty sure the actor is supposed to look like Adam Savage. He pulls a number of stunts in this commercial series that are reminiscent of the Mythbusters.


05-31-2011, 07:31 PM
I like the commercial where the same guy runs a riding lawn mower over a bunch of rocks, promptly shattering the side windows in both cars they have parked there.....Since when did Chrysler stop using safety glass in their side windows? That stuff shattered like plain 'ol plate glass (like you would put in a window of a house.)

The "other guys" have better commercials...."Wadda ya live under a rock?..."Do Dogs chase cats?"..."Does it take two to tango?"..."Was Abe Lincoln honest?"

05-31-2011, 07:51 PM
Side windows are usually tempered glass. When hit or punctured it turns to gravel. Front windshield is "safety" glass which usually refers to glass laminated with plastic to prevent penetration and so it doesn't instantly become opaque if broken.

In the commercial the glass is probably cast sugar glass which is what they usually use any time they need broken glass in the studio.

How to make your own sugar glass bottle (http://www.indymogul.com/post/4288/wesleys-weekly-how-to-sugar-glass-molding)