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View Full Version : OT: Advertising, How Lame Is It????? Caution: RANT!



Paul Alciatore
11-20-2014, 10:58 PM
I am firmly convinced that all advertising people are total idiots.

About a year ago I purchased a 20" floor stand drill press for hundreds of dollars. Since then, I have been bombarded with e-mail and internet ads for drill presses. Just how many multi-hundred dollar drill presses do those idiots think I am going to buy? Perhaps they think I need one in every room and closet. Or one for my mountain cabin and another one for my beach villa.

You would think that after buying a drill press they may try to sell drills or other DP accessories to me. An extra chuck, perhaps. I actually did buy one of those as well as a DP vise. But I can not remember even one ad that was focused on that type of item; just more drill presses. After all, I actually bought one, didn't I? So I must want a lot more.

I have worked with those idiots; in fact that was the bulk of my career in TV and video production as those companies are basically advertising companies. My experiences there fully support my conclusion that they are all idiots. I am firmly convinced that any success they have with their ad campaigns is completely coincidental and accidental.

aostling
11-20-2014, 11:11 PM
You might as well get some fun out of this junk mail. Return it to sender, and make the pay as has been suggested on this forum.

Doc Nickel
11-21-2014, 12:37 AM
Just how many multi-hundred dollar drill presses do those idiots think I am going to buy?

-That's just it, they don't "think". There's no room full of people manually reading your emails or watching your buying habits, who then manually send you additional promotional materials. It's all automatic, based on things like keywords. You bought "Widget A", the software looks through it's database and finds it has three listings for items either associated with or similar to Widget A, and feeds those ads to you.

It'd do the same thing if you'd bought diapers or shoes or a set of tires.

But on that note, speaking of idiot advertisers... Occasionally I'll get tired of listening to the local radio station, and even more tired of my MP3 collection, so since I have a PC out in the shop, I'll dial up YouTube and look for some new music. For several days there, I was listening to lots of heavy metal- not just the golden oldies like Ozzy or Megadeth, but also more recent bands like Trivium and System of a Down.

And it seemed like every video had a commercial in front of it, for either feminine care products or hair care products.

No, it wasn't because I'd been searching from them before. :) The only thing I really use that PC for is playing music (streaming, MP3 or CD) or looking up shop stuff, like speeds and feeds and such. It's too old and slow for much regular surfing.

What advertiser would think that somebody watching a video from Hollywood Undead or Rammstein is going to be interested in Oil of Olay?

Again, it's an automatic process. The owners of the video allowed it to be used for advertising (you can choose when you upload one) and the system just picks an ad from the database and plugs it in. But really- you'd think they could do at least a little selectivity. While it could be argued that heavy metal fans may like hair products (mine is quite a normal length, thank you) chances are they're not overly interested in baby wipes and skin creams.

Made me wonder if there weren't a bunch of, say, quilting or vegan cooking videos that were getting all the ads for Ford diesel trucks and Harley-Davidsons. :D

Doc.

J Tiers
11-21-2014, 08:23 AM
Nope...

They are smart. They are DOING WHAT WORKS.

It works for consumables, obviously, you'll need to buy many things over and over. That's the stuff they make money on, and it just gets applied across the board. If you search for some non-physical thing (information, etc) on the internet, sure as anything, there will be ebay ads coming up offering the "thing" for sale....

And it works for more durable things as well. Maybe they hope the belt will break, and you will be unable to fix it, so you will scrap it and buy another one. That works for most people, for many things, after all. For most folks, when it stops working, it is "broken", and of course cannot be fixed.

MrSleepy
11-21-2014, 08:54 AM
My new LG TV presents you with a user agreement page when first turned on.

If you agree , and connect it to the internet... it will



a) search the internet and present adverts tailored to my viewing habits.
B) collate the details of files held on any USB connected memory device
C) Send details of said collation , un encrypted , to Korea.




And if you connect the spatial wi-fi remote , it will use any open wi-fi channel to attempt this , regardless of the user agreement.

If I'd wanted a TV that was going to be internet connected , I'd have returned the LG (although all new TVs want to call home apparently)... I kept it because it has an auto volume level that combats the rise in audio levels that accompany adverts now.

And I'd certainly pay extra for a TV that filtered out adverts ....

Rob

fjk
11-21-2014, 08:57 AM
...and it just gets applied across the board...

It is this mindless application of simple algorithms by computers to un-understood
data that usually is the culprit.

We have a cottage on an island off the coast of Maine (northeast US).
This island is pretty rustic, no utilities, no businesses, no "amenities", etc.
Just 115 houses and a private post office.

But if I google it I get ~1/4 million hits of places I can find out the island's area code
(there isn't one .. no phones!), how to get cable tv installed (nope, no cable on the island,
no electricity for the TVs either!), trip advisor/yelp/... ratings of all the restaurants, stores,
and hotels (a really short list; 0.00000000 entries!), expedia's latest flights to the island (ok,
they could do that ... if it's a seaplane that lands in the bay and pulls up to the docks), where
to get used cars (cars? we don't got no stinking cars, we don't got no roads!) local
tv listings, all the best medical malpractice lawyers... well, you get the idea!

As a CS professor I knew once said "Some things are too important to be left to computers"

SGW
11-21-2014, 08:58 AM
Advertising works, very well. Why do so many people think they have to have beer when they watch a football game?

KMoffett
11-21-2014, 09:26 AM
You might as well get some fun out of this junk mail. Return it to sender, and make the pay as has been suggested on this forum.
Did you miss this.
"Since then, I have been bombarded with e-mail and internet ads for drill presses"
Sending back e-mails and internet ads just gets you more. ;)

Ken

TGTool
11-21-2014, 10:07 AM
I uniformly ignore all the ads thrown up around the borders of the page I'm reading. But there are occasional difficulties, again tied to ignorance and sloth by advertisers. Because of my given name (Jan) I have to sometimes up with certain assumptions made about me. For about the last month, I've been bombarded by ads from J C Penney. Probably because I did order a food processor from them. So now, over and over and over I get the same solicitations for all styles of women's underwear. Honestly, there's only so long that you can stare over and over at the same crotches. :(

lakeside53
11-21-2014, 12:01 PM
It still amazes me how many complains about this stuff. It's 2014... Join the 21st century before it's over!

Add a Spam filter(s) for email (and/or only accept emails the are in your contacts list), and Adblocker(s) for internet browsing... oh.. TiVo... does a great job at letting you skip TV ads

lakeside53
11-21-2014, 12:04 PM
I kept it because it has an auto volume level that combats the rise in audio levels that accompany adverts now.



That has been illegal since 2013(?). There still some that play tricks with compression to "enhance" the audio, but for all intents it's over. If you still have problem on some channels, write to the FCC...

With your TV, just don't connect it to internet once it's up and running. It will work fine. I connect my Sony once a year or so for "updates", but most of those are about content, not tv functions so it's even less important now than when it was new.

Paul Alciatore
11-21-2014, 12:48 PM
Oh, I think the desirability of beer predated football for many centuries. Or did the ancient Egyptians have football? And tailgates?



Advertising works, very well. Why do so many people think they have to have beer when they watch a football game?

loose nut
11-21-2014, 01:04 PM
That has been illegal since 2013(?). There still some that play tricks with compression to "enhance" the audio, but for all intents it's over. If you still have problem on some channels, write to the FCC...

With your TV, just don't connect it to internet once it's up and running. It will work fine. I connect my Sony once a year or so for "updates", but most of those are about content, not tv functions so it's even less important now than when it was new.

They don't change the volume level but they do cut out the part of the signal that has a volume level below a certain point, you only hear the higher volume part of the signal, so it does sound louder.

loose nut
11-21-2014, 01:06 PM
Because of my given name (Jan) I have to sometimes up with certain assumptions made about me. For about the last month, I've been bombarded by ads from J C Penney. Probably because I did order a food processor from them. So now, over and over and over I get the same solicitations for all styles of women's underwear. Honestly, there's only so long that you can stare over and over at the same crotches. :(

Maybe it's just time to come out of the closet, I'm sure all the guys on the forum would be very understanding.:D

TGTool
11-21-2014, 02:35 PM
Maybe it's just time to come out of the closet, I'm sure all the guys on the forum would be very understanding.:D

Okay, I'm out. I do look at the ads but I wish they'd change the styles more and use some different models. :D

MrSleepy
11-21-2014, 03:04 PM
That has been illegal since 2013(?). There still some that play tricks with compression to "enhance" the audio, but for all intents it's over. If you still have problem on some channels, write to the FCC...

The UK has no laws as such..more codes of practice...... the body responsible ...the Broadcast Committee of Advertising Practice (BCAP) .. it says

"The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels. From 7 July 2008, "advertisements must not be excessively noisy or strident.

"The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material." "

So the adverts are always at the maximum loudness , and the scheduled program lower ....but probably on the edge of what they can get away with.

On the LG (and the LG it replaced), the auto volume feature is good ,but noticable in action. An advert that is immediately loud will be attenuated... but if the advert is quiet for a few seconds then loud... There is less attenuation immediately. and a louder "spike" gets through.

Rob

RogerP
11-21-2014, 04:25 PM
The UK has no laws as such..more codes of practice...... the body responsible ...the Broadcast Committee of Advertising Practice (BCAP) .. it says

"The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels. From 7 July 2008, "advertisements must not be excessively noisy or strident.

"The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material." "

So the adverts are always at the maximum loudness , and the scheduled program lower ....but probably on the edge of what they can get away with.

On the LG (and the LG it replaced), the auto volume feature is good ,but noticable in action. An advert that is immediately loud will be attenuated... but if the advert is quiet for a few seconds then loud... There is less attenuation immediately. and a louder "spike" gets through.

Rob
At least we in UK have 4 good channels without advertisements at all :)

Baz
11-21-2014, 05:13 PM
At least we in UK have 4 good channels without advertisements at all :)

??? oh yeah. You have very low standards.
In the UK we had an insurance 'scandal' so now every radio channel and every phone, mobile or landline, will hit you several times a day with offers from the ambulance chasing lawyers to sue the banks responsible. This is added to the calls from the same parasites about each and every car accident for which you have not claimed for whiplash injury, even 3 years after the event.
Would the OP like to trade emails and google adverts - there is a limit to the number of sheds I need to buy.
That TV sounds scarey. I noticed that both Facebook and Linked-in have the temerity to try to raid your email contacts to potentially ad to their spamming list.

Beazld
11-21-2014, 05:20 PM
Here's the answer to the OP's issue
http://www.cnbc.com/id/102207790
Google is starting an ad free service for a fee.

aostling
11-21-2014, 05:38 PM
Did you miss this.
"Since then, I have been bombarded with e-mail and internet ads for drill presses"
Sending back e-mails and internet ads just gets you more. ;)


I did miss that. My gmail has such a good spam blocker it didn't register that not everybody is free from spam.

Mike Nash
11-21-2014, 06:45 PM
Maybe it's just the networks I peruse when stuck in a motel out of town (the only time I ever watch any TV) but I have noticed a lack of ads for women's makeup and perfumery, but it has been replaced with ED meds ads (Viagra, Cialis). Shifting the blame?

danlb
11-21-2014, 06:55 PM
I use adblock. My wife does not. I don't object to ads much. I do object to the way malware has been spread many times by ads with subversive code hidden in it.

We have separate computers but share the cable modem connection to the internet. As a result of sharing the same IP address, I noticed my wife's yahoo group email included an ad for a sale at MSC. Kind of funny, ain't it? She's a crocheter, so I have probably been missing ads about yarn and crochet hooks.


Dan

loose nut
11-21-2014, 06:58 PM
Here's the answer to the OP's issue
http://www.cnbc.com/id/102207790
Google is starting an ad free service for a fee.

Basically legal blackmail, and in the future the ads will probably get worse.

I use a Gmail account as a first line of defense and have my mail forwarded through to my ISP account. Any spam or unwanted repetitious e-mails that gets past Gmail usually gets blocked at my end and if it does get through more then once I go into Gmail and label it as spam. Spam doesn't bothers me any more but I don't understand why the Hawaiians like it so much.

Doc Nickel
11-21-2014, 11:00 PM
Maybe it's just the networks I peruse when stuck in a motel out of town (the only time I ever watch any TV) but I have noticed a lack of ads for women's makeup and perfumery, but it has been replaced with ED meds ads (Viagra, Cialis). Shifting the blame?

-Nope. Aging of the demographic.

Simply put, kids don't watch broadcast TV anymore. They stream from Netflix or Hulu, watch what's on cable or satellite (and typically DVR'ed to eliminate the commercials) and so on. The average age for broadcast viewers is in the fifties. For FOX, the lowest, it's 45. For CBS, the highest, it's 58. So naturally you're going to see more ads for pharmaceuticals than for video games. :D

Doc.

kendall
11-21-2014, 11:39 PM
I did miss that. My gmail has such a good spam blocker it didn't register that not everybody is free from spam.

Spam is Google's biggest competitor, of course they'll be good at blocking it!

My daughter was looking for car insurance, so I did a few searches for rates etc. Now, I get the ads for insurance all the time.

Best thing to do is search for purchases on a sand boxed browser, then on your every day browser search for tropical vacations or whatever you like, that way the ads at least pictures you want to see..

Abner
11-22-2014, 07:01 AM
I used to get mad about advertizing, now I just look behind the curtain.
Surely our Post Office System would fail without junk mail.
Figuring out what demographic watches certain TV shows is entertaining.
The Geico scary commercial is an all time favorite and really well done.
Pre-recording is the only way to get through anything. When TV was first invented an advertiser called it "shooting fish in a barrel".
Advertizing on some level works, even if it only keeps their name in your face, this alone works well enough to spend the $ doing it.