The El Camino and the Ford Ranchero would be utes, then? Because I know of many who miss them, they are no longer made. There is really no such thing as ute in the US market which is really a pity. I do recall the Subaru Brat also, but have not seen one in decades.
Most of the guys that are commenting on the truck market here are referring to the US pickup truck market. And you , as well as they, are absolutely correct about the glossy garbage. Many Americans are just buying them for the hell of it I guess - those of us who actually depend on them for work aren't being given much choice in the matter. It's really hard to find an actual working man's truck here, it's all un-repairable plastic and chrome nowadays. And vastly over-priced.
I've always been a GM (Holden) guy but that could change. They've lost all the respect they once had when the people from marketing took control. My little S-10 is basically an Isuzu with a Aisin Toyota transmission and a GM brand label. I'm quite happy with it, although it is one of the smallest. And sadly no longer made. Like I say, American's aren't being given the choice that other nations have when it comes to vehicles -- the situation truly sucks.
I use my little pickup year round in all weather, off-road as part of my job repairing Semi-trucks (lorries) such as these: https://www.kenworth.com/
My employer uses them off-road in all conditions. Traditionally, the farmers, mechanics and tradesmen have always used pickups because it suits them very well.
PS my original work vehicle is a 30+ year old Jeep of the original US Army pattern. It carries enough tools for me to do my job and it never gets stuck in bad weather.... just keeps going and going and going verry sloowlyy....
Originally posted by The Artful Bodger
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