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  • Are you never even a little suspicious when?

    An over hyped and glowing report is nearly always given for a new product in the magazines we buy.I wonder if some of those writing these reports to stimulate us to buy maybe given some help with the wording for a fat fee or freebies ? or am I just a dirty low down deeply suspicious guy? Alistair
    Please excuse my typing as I have a form of parkinsons disease

  • #2
    Alistair---Do you remember what the fox said when the farmer asked him if the chicken pen door had been locked for the night??? Treat all magazine reviews where the manufacturer of the product advertises in said magazine with the same skepticism.----Brian
    Brian Rupnow

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    • #3
      I heartily agree dear friend Good night laddieAlistair
      Please excuse my typing as I have a form of parkinsons disease

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      • #4
        Originally posted by Alistair Hosie
        or am I just a dirty low down deeply suspicious guy? Alistair
        Yep----just like ME!!!

        Al

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        • #5
          I notice that American Rifleman never met a new gun they didn't like. NO matter how crappy and butt ugly is was.

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          • #6
            My 2 cents.

            There are times that appearances would make one at least suspecious....but. There are times that someone wants to advertise their product that I would hate to be the one to accept their business. The world would be more difficult if we all wanted the same thing. There are a lot of things that are advertised that are a POS and I would not buy it. It bothers me that a lot of these things are oriented toward the newbie. My shop is full of things that I would not buy again. My wife had liver and onions for lunch which she likes. I would simply starve before I would eat liver again. To each his own and let the buyer beware.
            Byron Boucher
            Burnet, TX

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            • #7
              Allistair, have you been reading US hotrod and auto magazines?

              Despicable shills in print

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              • #8
                There was one model airplane magazine that I had a subscription to for years because he told the truth about the model stuff they reviewed. Of course it pissed off a lot of the manufacturers so he didn't have a lot of big money adds. In the long run it cost him the business. The magazine was RC Report.
                It's only ink and paper

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                • #9
                  As I understand the publishing business, subscriptions to magazines just don't generate enough cash flow to make it worthwhile. Publishers depend on the revenue from advertisers to keep their businesses afloat. And as we all know, "A wise bird doesn't poop in its own nest!!!" so you won't see very much adverse publicity about an advertisers product.
                  Brian Rupnow

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                  • #10
                    I don't believe in any write ups or adds, magazines, TV show advertising like Two guys garage, Trucks, etc. I have noticed it is either because someone paid them to write something good or it is just their personal preference.

                    I try to ask people that actually own the stuff or check it out myself. Thats kinda what forums are for asking actual people questions about stuff.
                    Andy

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                    • #11
                      Those New Product reviews are sales tools for the advertising salesmen. You write up a small description of the item and supply a picture and they will generally run it one time for free. Then when the inquiries start coming in, they come calling with the idea that "look what you are getting off of that little blurb, think what you will do with a bigger ad for a longer time period". It works well enough that most publications use that tool.

                      Magazines are funny critters. The advertising is what keeps most of them going. The editorial side of the automotive hobby field is populated mostly by guys who can type and take pictures. I once had a freelance photographer come over and take a bunch of photos of a product that I had started to manufacture. He was looking to sell an article to a magazine. He took the photos and put a number on the back of each 8 x 10 and sent them to me with a request to write a few words about each one. Most people probably would write just that... a few words. I wrote a page on each photo. When the article appeared in one of the automotive hobby magazines, it was 7 full pages long. They had used the text just as I had written it. Basically I did the magazines job for them.

                      It is kind of interesting to try to not renew a subscription to some of these magazines. Then they start sending the deals, and the longer that you resist, the better they get. I believe that they are desperate to keep the subscription numbers up as that determines the ad rates that they can charge. Just a guess on my part.

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                      • #12
                        Originally posted by George Barnes

                        It is kind of interesting to try to not renew a subscription to some of these magazines. Then they start sending the deals, and the longer that you resist, the better they get. I believe that they are desperate to keep the subscription numbers up as that determines the ad rates that they can charge. Just a guess on my part.
                        print is hurting, all they can sell is eyeballs, same as web publishing, but the costs are higher.

                        You better believe they want readers, that's what they sell.

                        Check the free-subscription engineering trade mags...... what they sell is the eyeballs of 'decision makers", and "design engineers" who can ensure a part or product is designed-into a new product. That highly qualified audience is worth a lot more than numbers, and usually you basically have to swear that you are one of those folks to get a sub.

                        Granted that trade mags are mostly a thing of the past now that design, manufacturing, etc is all done in china instead of here, but there are still holdouts.
                        1601

                        Keep eye on ball.
                        Hashim Khan

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                        • #13
                          Originally posted by vpt
                          I don't believe in any write ups or adds, magazines,
                          Consumer reports mag is pretty good. But they dont do shop tools. Small hand tools they do, I think. JR
                          My old yahoo group. Bridgeport Mill Group

                          https://groups.yahoo.com/neo/groups/...port_mill/info

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                          • #14
                            A bunch of years back (maybe 20?) I was told that the usual ratio of ad rates to cover price was about 85% to 15%. That is to say--the advertising fees for a consumer-oriented print magazine were about 85% of their income, and the cover price profit was about 15%. The main justification for setting the cover price is to orient the magazine towards a certain income level, not to rake in dollars straightaway.

                            I know print magazines shill product reviews, I know why they do it and I don't blame them. But I tend not to believe them, and it's been a rather long time since I've bought any print magazines (that do product reviews) at all.

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                            • #15
                              I stopped buying woodworking ,woodturning ,magazines, routing etc a while back ,as I soon found I had about a thousand pounds worth just buying a few a week. I now buy only books, it's great, no ads, and straight as a die with advice.
                              I stopped buying American machine magazines because there were too many guns articles which are useless to us really in the uk besides I don't know the front end from the back,well not quite that dumb.I stopped or never really started with engineering mags as there is too much over here in the U K on steam which I will never attempt as I am intimidated by the technology, and being a shaker ( non religous shaker) I don't think I could do it now if I really tried .
                              All very intersting but not for me incidently I was given hundreds of engineering mags buy a friend hundreds of them mostly articles relating to steam. As I said the American ones were best as long as the guns stuff didn't overtake other articles (George MY Friend) are there any good deals for us UK 'ers.re mags inc del. ? Alistair
                              Please excuse my typing as I have a form of parkinsons disease

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